The Imp mascot in a cavern, symbolizing resisting impulse spending

Resist impulse spending. Grow your garden.
Tame The Imp.

The next challenge begins:
December 1, 2025

Spend less on a specific category of your choosing to grow your virtual garden — slip up and The Imp withers or steals your plants.

The Imp demands its toll before the challenge begins. Pay it by Nov 30 at 9pm ET, and step forth.

47 heroes braved The Imp so far

How it works

Enter the challenge

Pay the Imp Toll and choose your challenge category.

Reply to daily spend check-ins

We text you asking how much you spent in the challenge category. Reply with a number and your garden grows. Miss a day and something withers.

Defy The Imp and grow your garden

Reply every day and spend less than usual to get your Imp Toll back (and a chance to win the weekly prize). Watch your garden evolve over time.

The daily SMS check-ins of the challenge and the virtual garden

Benefits

By the end of Tame The Imp, you'll:

🌱 Level up your money awareness without boring charts

Daily check-ins give you instant clarity on your spending without spreadsheets, graphs, or anxiety.

😈 Spend less on temptations and more on what actually matters

The Imp hits you with tiny consequences (withering, stealing) that keep you from impulse purchases so you have more for rent, groceries, nights out, and stuff you actually care about.

💰 Get rewarded for good habits in-game and in real life

Watch your garden flourish as your financial health levels up. Beat your benchmark to win back your Imp Toll. Reply daily for a shot at the weekly prize.

If you win, your $4.99 entry fee (Imp Toll) is refunded.

Tales from Heroes

I find myself being much more mindful of my spending, where it was barely a fleeting thought before. Tame The Imp is like that little angel on your shoulder, reminding you to be more aware of giving into the impulse temptation.

— Miki

Tame The Imp sounded like a fun way to keep my food delivery spending in check, so I gave it a try. Two weeks in, I'm honestly amazed at how much it's helped. I'm spending less, feeling healthier, and finally breaking my habit in a fun way. Highly recommend giving it a shot!

— Deebika

FAQs

What is Tame The Imp?
It's a weekly challenge where you track a spending category of your choice, reply to a daily text, and grow a virtual garden as you build better money habits.
How do I join?
Pay the Imp Toll to enter the next weekly challenge. That's your “skin in the game.” Beat your personal benchmark and you get it back.
How do I win?
You win by doing two things:
- Reply to every daily text
- Spend less than your personal benchmark

Winning means that:
- Your garden continues to grow
- You get your Imp Toll back
- You get a shot at the weekly prize
How do I lose?
You lose if:
- You miss replying to a daily text
- You spend more than your personal benchmark

But don't fret! Even if you spend more than your personal benchmark, as long as you reply every day your plants will not wither and you will still have a shot at winning the weekly prize.
What do I need to do each day?
For one week, we text you each day asking how much you spent in the challenge category (like Food Delivery). You reply with a number — that's it.
How does the garden work?
Every daily reply:
- Grows your existing plants
- Adds a new baby plant or creature (once your garden is fully healthy)

Your garden is updated and visualized for you every day. Your garden persists across weekly challenges and grows over time.
What happens if I don't reply for a day?
One of your plants withers. Reply the next day and one withered spot becomes healthy again. No new plants appear until the entire garden is unwithered. You also lose your Imp Toll and won't get the chance to win the weekly prize.
What happens if I overspend my benchmark?
The Imp steals one thing from your garden — healthy or withered. You also lose your Imp Toll for the week. But you still stay in the challenge and still qualify for the weekly prize as long as you reply every day.
Can I quit mid-challenge?
Yes. Reply STOP at any time. But be warned — The Imp keeps your toll.

Think you can handle it?

Enter the challenge. Grow your garden. Win back your toll.

Next challenge begins: Dec 1, 2025