The Imp mascot in a cavern, symbolizing resisting impulse spending

A new challenge awaits those bold enough to
Tame The Imp.

Resist the temptation of impulse spending and claim your reward.

The next challenge begins:
November 17, 2025

This week’s temptation? Food Delivery. Spend less than usual and you shall earn coin and glory. Keep your streak alive and fortune may reward your discipline with a $25 Amazon gift card.

The Imp demands its toll before the challenge begins. Pay it, and step forth.

28 heroes braved The Imp last week

How it works

Pay Imp Toll

To begin, you must pay the Imp Toll — a small sum to prove your intent. Should you triumph, your coin is returned. But falter, and The Imp will claim it.

Report Your Temptations

Each day, receive texts asking how much you’ve spent on this week’s chosen vice. Simply reply with how much you spent that day.

Defy The Imp

Spend less than you usually do, and you’ll get the Imp Toll back. Even if you do not best The Imp, reply each day for the chance to win an Amazon gift card.

Two people texting each other, representing the daily SMS check-ins of the challenge

Benefits

By the end of Tame The Imp, you'll:

Pierce the Shroud of Spending

See your habits clearly by checking in daily — awareness is the first step to change.

Forge Coin Discipline

Practice restraint against a single tempting category each week and build a streak of wins.

Keep More Coin

Beat The Imp, get your toll back, and spend less overall while you’re at it.

If you win, your $4.99 entry fee (Imp Toll) is refunded.

FAQs

What happens if I best The Imp?
You reclaim your $4.99 toll. More importantly, you’ll have bested your own impulses.
And if The Imp bests me?
Then, alas, the Imp keeps your toll. No refund this time. But fear not — you may challenge the creature again.
How is my spending tracked?
Each day, you’ll receive a text. Reply with how much you’ve spent in that challenge’s category — no receipts needed, just your honest tally. It takes but a moment.
How much time do I have to report my daily spend?
You have until 9am EST tomorrow morning to report today’s spend.
Can I abandon the challenge midway?
Indeed, you may. Simply reply STOP to end your journey. But be warned — once you do, the Imp keeps your toll.
Do I need to beat The Imp for a chance to get an Amazon gift card?
Simply reply to our daily messages for the full duration of your Tame The Imp challenge. Whether you win or lose, your consistency earns you entry into a random drawing for an Amazon gift card.
What realms of spending does Tame The Imp explore?
Each week’s challenge is different — from food delivery to fast fashion temptations. Visit this very page routinely to see which domain The Imp has chosen next.

Think you can handle it?

Enter the challenge. Beat your spending. Win back your money.

Next challenge begins: Nov 17, 2025