Your impulse spending has a name. Tame it.
$66
avg. savings per hero
4000+
battles fought
Pick one bad habit. Get one daily text
for 7 days.
Tame it, or The Imp wins.
No card, no app download required.
Join for free by Apr 27 at 10am ET
How you tame impulse spending in 7 days
Choose your biggest spending temptation
Pick a category: food delivery, restaurants, influencer recommendations, online shopping, or something else.
Reply to one daily text
We text you daily over 7 days asking how much you spent in the challenge category. Reply with the amount you spent each day.
Defy The Imp and grow your garden
Spend less than usual during the challenge to beat The Imp. Watch your garden grow and exchange your plants for rewards.
What you gain when you beat The Imp
After your 7-day challenge, you'll:
🌱 Stop impulse spending without tracking apps or spreadsheets
Daily check-ins give you instant clarity on your spending without budgets, graphs, or anxiety.
😈 Spend less on temptations and more on what actually matters
The Imp hits you with tiny consequences (withering, stealing) that keep you from impulse purchases so you have more for rent, groceries, nights out, and stuff you actually care about.
💰 Beat impulse spending and earn real garden rewards
Watch your garden flourish with new plants and creatures as your financial health levels up. Exchange plants for real rewards.
Heroes who beat last week's challenge saved $66 on average. No spreadsheets. No budgeting apps. Just one daily text.
What heroes said after taming The Imp
I find myself being much more mindful of my spending, where it was barely a fleeting thought before. Tame The Imp is like that little angel on your shoulder, reminding you to be more aware of giving into the impulse temptation.
— Miki
Tame The Imp sounded like a fun way to keep my food delivery spending in check, so I gave it a try. Two weeks in, I'm honestly amazed at how much it's helped. I'm spending less, feeling healthier, and finally breaking my habit in a fun way. Highly recommend giving it a shot!
— Deebika
FAQs
What is Tame The Imp?
How do I join?
How do I win the 7-day challenge?
- Reply to every daily text
- Spend less than your personal goal
Winning means that:
- Your garden continues to grow
How do I lose the 7-day challenge?
- You miss replying to a daily text
- You spend more than your personal goal
But don't fret! Even if you spend more than your personal goal, as long as you reply every day your plants will not wither.
What is a season?
The top three heroes each season win prizes.
The leaderboard resets each season.
What do I need to do each day?
How does the garden work?
- Grows your existing plants
- Adds a new baby plant or creature (once your garden is fully healthy)
Your garden is updated and visualized for you every day. You'll receive a link to view your garden when you respond to daily check-in texts.
Your garden persists across weekly challenges and grows over time.
What are coins and points?
Points fuel the leaderboard. They reset at the start of each season.
To earn coins and points:
- Trade plants and animals from your garden. Higher rarity means more coins and points
- Reply to your daily texts. Each day you reply, you'll earn 10 coins and 10 points
To exchange coins for rewards, tap on the rewards chest in your garden.
Exchange coins for eligible rewards by tapping 'Exchange'.
When you exchange coins, they are deducted from your coins balance.
What happens if I don't reply for a day?
Reply the next day and one withered plant becomes healthy again.
No new plants appear until the entire garden is unwithered.
What happens if I spend more than my goal?
Can I quit mid-challenge?
Ready to tame your impulse spending?
7 days. $66 saved on average.
Next challenge begins: Apr 27, 2026